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Digital Marketing Syllabus

Introduction
  • What is Digital Marketing?
  • Digital vs Traditional Marketing
  • Digital Marketing Channels Overview
  • Career Opportunities
Website Planning & Development
  • Domain, Hosting & CMS (WordPress)
  • Website Structure & UX
  • Landing Pages & Lead Forms
  • Introduction to Analytics Tools
Search Engine Optimization (SEO)
  • On-Page SEO (Title, Meta, Headers)
  • Off-Page SEO (Backlinks, Guest Blogging)
  • Technical SEO (Sitemap, Robots.txt)
  • Keyword Research Tools (Google Keyword Planner, Ubersuggest)
Search Engine Marketing (SEM/PPC)
  • Google Ads Account Setup
  • Campaign Types (Search, Display, Video)
  • Ad Copy & Extensions
  • Bidding & Budgeting Strategies
Social Media Marketing (SMM)
  • Facebook, Instagram, LinkedIn, X (Twitter) Marketing
  • Ad Campaigns & Targeting
  • Content Planning & Scheduling
  • Social Media Analytics & Tools
Content Marketing
  • Blogging & SEO-Friendly Writing
  • Visual Content (Images, Infographics, Videos)
  • Content Distribution Channels
  • Content Calendars
Email Marketing
  • List Building Strategies
  • Email Campaign Creation (Mailchimp/Sendinblue)
  • A/B Testing & Automation
  • Open Rate & CTR Optimization
Web Analytics
  • Google Analytics Basics & GA4
  • Traffic Sources & User Behavior
  • Conversion Tracking
  • Reports & Dashboards
Affiliate & Influencer Marketing
  • Affiliate Platforms (Amazon, CJ, ShareASale)
  • Influencer Collaboration Strategy
  • Commission Models & Tracking
Digital Marketing Strategy & Planning
  • Integrated Campaign Planning
  • Budgeting & ROI Calculation
  • Client Proposal Creation
  • Marketing Funnel & CRM Tools